Durango Ford, Your ADVENTURE starts here!

Durango Ford is the new dealership in Durango, Colorado. Our Best Price selling philosophy means no haggle and no hassle to ensure that every guest gets the same low price, always. Our success is based on how satisfied you are with your purchase, and our non-commissioned sales consultants are here to provide a great experience for our guests.

Operating under our Best Price selling philosophy, Durango Ford Service, Quick Service and Parts offer you the best in vehicle service, maintenance and customization. We are quick, convenient and competitively priced.

At Durango Ford our goal is to be an industry leader in providing unmatched quality automotive products and service while continually striving to meet the changing needs of our guests. It is our mission to exceed your expectations and maintain your loyalty for a lifetime. 

Durango Motor Company Philosophy, Values and Brand Promise
We aren't your average car dealership. We believe in our Vision Statement: To be so effective that we are able to help others. Whether those "others" are people in our community, our employees, or you, our valued guest - we'll work hard to help!

Our Philosophy
At Durango Motor Company, our philosophy is based on five areas that we believe are critical to business success. These five areas are:
1.        Guest Enthusiasm
2.        Employee Satisfaction
3.        Financial Performance
4.        Market Effectiveness
5.        Ongoing Improvement

Our Values
We believe these basic values bring success to our business and the personal lives of our employees.
The Value of Honesty and Integrity
We believe that that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability
We believe we are responsible to satisfy the needs of our guests for all products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our guests we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence
We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.

The Value of Cooperation & Communication
Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic guests and suppliers.

The Value of Our People
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self respect and self discipline.

The Value of Ongoing Improvement
We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our company.

The Value of Being Good Community Citizens
We give willingly to and are actively involved in the support of our communities, because they provide us our success.

Our Brand Promises To You
One Low Price, Plain and Simple, Always!
Our guests have told us that the most unpleasant part of buying a vehicle is negotiating, which is why we offer our Best Price up front, and in writing on every vehicle on our lot. Whether you're male or female, 18 or 80, every guest will always get the same low price.

Relaxed Shopping Experience
Relax, our non-commissioned sales consultants are here to help you make a wise choice in a no pressure environment. In fact, they're paid based on how satisfied you are with your experience, not on how much you spend.

Real Cash Value for Your Trade
You'll know what your vehicle is worth before you start to shop. It's based on the current value of your vehicle and doesn't depend on the one you want to buy. We'll pay you that for your vehicle even if you don't buy ours.

The Right Vehicles at the Right Time
We have the right vehicles in stock, based on what you want, at the best value for your money.

Dependable Service to Meet Your Schedule
Our professional team is here to provide you full maintenance and repair services when you want and need them, including all day Saturday. Our service department now offers more hours to make servicing your vehicle more convenient. Monday - Friday: 7:00am to 6:00pm and Saturday 8:00am to 5:00pm.

You Can't Buy the Wrong Vehicle
7 DAY MONEY BACK GUARANTEE ON EVERY NEW VEHICLE! Bring it back in the same condition it was in when purchased and get a full refund...no questions asked.

Return your used vehicle within 30 days in the same condition it was in at the time of purchase and receive the full purchase price towards any other vehicle on our lot. Visit our Used Car Department for more details.

What Our Recent Customers Say

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3 days ago

We are vacationing with a RV travel trailer in Colorado. We live in central Texas. After experiencing a problem with our 2016 Ford F-350 pickup, we took it to the Durango CO Ford dealership. Their...

Paul O'Black

1 week ago

Ford of Durango provides an excellent customer experience. They provide great prices and value to their customers, keep customers apprised of developments during their vehicles build process as well...

jeremy caler

2 weeks ago

Durango ford was super accommodating through the process of getting my vehicle. I have purchased two vehicles there now and both times I was super pleased.


3 weeks ago

Great service. In and out on vehicle service “oil change, tires, ext” very helpful service advisor and technicians.

Sheldon Hilde

1 month ago

This dealer was outstanding! We were hunting for a Telluride for a while. Our local dealers were charging $8k+ on Tellurides. I spoke with Martin and he was able to order me exactly what we wanted,...


2 months ago

Zach Benz and Kane Tucson, wow, what a team. Any questions I had throughout the car buying process were quickly answered. Most importantly, at one of the worst times to have to buy a vehicle and when...

Lisa Luca

2 months ago

The team Durango Ford are helpful and friendly. They work with you to give you a deal.

Matthew Dorsey

2 months ago

Four stars only because there is always room to improve. But as far as "stealerships" go, Durango Motor Company is low pressure and a good experience where I felt like I got a fair deal. I would...

Terri Pritchard

3 months ago

Terrific Dealership! You can always count on Durango Motors for the best deal when buying a car! The service department has wonderful integrity. They treat you very well! Consistent in every facet of...

Kathy Hakes-Fastner

3 months ago

Thank you Zach for helping us find the PERFECT truck for our 3 week road trip! We appreciate your knowledge, kindness, and support throughout the process!

Sipho Mbule

3 months ago

The trading was awesome And really went above and beyond my imagination she make sure that my trading was able to get withdraw after five days of trades. I can't still believe that I made $20,200 in...

claudia matzdorf

3 months ago

Great customer service!

Contact Info

Durango Ford

1200 Carbon Junction
Directions Durango, CO 81301

  • Sales: (970) 385-4822
  • Service: (970) 385-4822
  • Parts: (970) 385-4822

Showroom Hours

  • Monday 8am-7pm
  • Tuesday 8am-7pm
  • Wednesday 8am-7pm
  • Thursday 8am-7pm
  • Friday 8am-7pm
  • Saturday 9am-5pm
  • Sunday Closed

Service & Parts Hours

  • Monday 7am-6pm
  • Tuesday 7am-6pm
  • Wednesday 7am-6pm
  • Thursday 7am-6pm
  • Friday 7am-6pm
  • Saturday 8am-5pm
  • Sunday Closed