Durango Ford, Your ADVENTURE starts here!

Durango Ford is the new dealership in Durango, Colorado. Our Best Price selling philosophy means no haggle and no hassle to ensure that every guest gets the same low price, always. Our success is based on how satisfied you are with your purchase, and our non-commissioned sales consultants are here to provide a great experience for our guests.

Operating under our Best Price selling philosophy, Durango Ford Service, Quick Service and Parts offer you the best in vehicle service, maintenance and customization. We are quick, convenient and competitively priced.

At Durango Ford our goal is to be an industry leader in providing unmatched quality automotive products and service while continually striving to meet the changing needs of our guests. It is our mission to exceed your expectations and maintain your loyalty for a lifetime. 

Durango Motor Company Philosophy, Values and Brand Promise
We aren't your average car dealership. We believe in our Vision Statement: To be so effective that we are able to help others. Whether those "others" are people in our community, our employees, or you, our valued guest - we'll work hard to help!

Our Philosophy
At Durango Motor Company, our philosophy is based on five areas that we believe are critical to business success. These five areas are:
1.        Guest Enthusiasm
2.        Employee Satisfaction
3.        Financial Performance
4.        Market Effectiveness
5.        Ongoing Improvement

Our Values
We believe these basic values bring success to our business and the personal lives of our employees.
The Value of Honesty and Integrity
We believe that that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability
We believe we are responsible to satisfy the needs of our guests for all products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our guests we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence
We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.

The Value of Cooperation & Communication
Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic guests and suppliers.

The Value of Our People
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self respect and self discipline.

The Value of Ongoing Improvement
We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our company.

The Value of Being Good Community Citizens
We give willingly to and are actively involved in the support of our communities, because they provide us our success.

Our Brand Promises To You
One Low Price, Plain and Simple, Always!
Our guests have told us that the most unpleasant part of buying a vehicle is negotiating, which is why we offer our Best Price up front, and in writing on every vehicle on our lot. Whether you're male or female, 18 or 80, every guest will always get the same low price.

Relaxed Shopping Experience
Relax, our non-commissioned sales consultants are here to help you make a wise choice in a no pressure environment. In fact, they're paid based on how satisfied you are with your experience, not on how much you spend.

Real Cash Value for Your Trade
You'll know what your vehicle is worth before you start to shop. It's based on the current value of your vehicle and doesn't depend on the one you want to buy. We'll pay you that for your vehicle even if you don't buy ours.

The Right Vehicles at the Right Time
We have the right vehicles in stock, based on what you want, at the best value for your money.

Dependable Service to Meet Your Schedule
Our professional team is here to provide you full maintenance and repair services when you want and need them, including all day Saturday. Our service department now offers more hours to make servicing your vehicle more convenient. Monday - Friday: 7:00am to 6:00pm and Saturday 8:00am to 5:00pm.

You Can't Buy the Wrong Vehicle
7 DAY MONEY BACK GUARANTEE ON EVERY NEW VEHICLE! Bring it back in the same condition it was in when purchased and get a full refund...no questions asked.

Return your used vehicle within 30 days in the same condition it was in at the time of purchase and receive the full purchase price towards any other vehicle on our lot. Visit our Used Car Department for more details.

What Our Customers Say

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Andrew Wetherell

5 days ago

Great experience working with dealership.


2 months ago

Aprecaite Derek,Kian, and the rest of the Ford team! They were very friendly and helpful! I am a 1st time new truck buyer (2021 ford ranger) and recomend D.M.C to any one looking into a used or new...

Linda Lute

3 months ago

I want to give a shout out to Phil Zielke, Ford Sales Manager. I stopped in one evening to discuss selling a vehicle to the dealership and the person I needed to meet with from another department was...


3 months ago

Justin was extremely helpful! I was very confused about the settings on my 2021 RAV4, never having had a vehicle like this. (My previous was a 2008.). He sat with me in the vehicle and explained...


3 months ago

Sameer was a total professional and I genuinely loved my car buying experience. Everyone in the office was super friendly and I think their honesty is so refreshing and genuine. Outstanding people.

Caroline Morono

4 months ago

Corraine effectively directed me to Garrett in Service to evaluate my brake pads on my 2017 Ford F-150 . Garrett determined that my trailer brakes were not set correctly which caused my trucks brake...


5 months ago

I had my car in the Abra shop for body repairs and decided to have the inside detailed. THEY DID A GREAT JOB! They cleaned every nook and cranny. It looked great! Worth every penny. Thanks!

Dewayne Atwell

5 months ago

These are great, courteous and friendly folks. Charlie in Service took awesome care of me this morning. Thanks so much!

George Dorrell

5 months ago

Went in for an oil change and tire rotation. They inspected everything else and DID NOT tell me I needed other work or parts which I knew I didn't need. Didn't try to play that game. I appreciated...

Hiren Ahir

6 months ago

I’ve been coming to Durango Ford for over 4 years and every time I come the service gets better and better. They take care of all my needs. I, really enjoy the shuttle driver Chuck!! He is very polite...

Latisha Dutton

6 months ago

We had a rock of the mountain in Silverton, CO come through the grill of our truck. We were on vacation from GA. No one around Durango or nearby towns could get us in till the next month. Thank God my...


7 months ago

Great day! Sam, one of the sales consultants helped me look high and low for a very specific used truck. Once located, he effectively and efficiently led me through the purchasing process along with a...

Contact Info

Durango Ford

1200 Carbon Junction
Directions Durango, CO 81301

  • Sales: (970) 385-4822
  • Service: (970) 385-4822
  • Parts: (970) 385-4822

Showroom Hours

  • Monday 8:00AM - 7:00PM
  • Tuesday 8:00AM - 7:00PM
  • Wednesday 8:00AM - 7:00PM
  • Thursday 8:00AM - 7:00PM
  • Friday 8:00AM - 5:00PM
  • Saturday Closed
  • Sunday Closed

Service & Parts Hours

  • Monday 7:00AM - 6:00PM
  • Tuesday 7:00AM - 6:00PM
  • Wednesday 7:00AM - 6:00PM
  • Thursday 7:00AM - 6:00PM
  • Friday 7:00AM - 6:00PM
  • Saturday 8:00AM - 5:00PM
  • Sunday Closed